VICTIM’s Fashion piece of the week!
In Summer of 2011 HYPE. launched its first designs… a lighter inscribed with the statement: ‘Get Your Own Fucking Lighter’, a modified Einstein, Monroe and Elvis on separate t-shirts. After entering a competition they won 100 free t-shirts to be printed, only with the help of their current following, by choosing their design to win an online merchandise competition. Two more competition were won, shirts printed and on a sunday by midnight all t-shirts were sold out. After this success and the incredible number of followers Hype. has taken up premises in Leicester and became a growing company. With their Autumn/Winter ’11 collection proposes like a bomb! A key stockist ‘FootAsylum’ came on board.The A/W ’11 collection sold fast!
HYPE. is now stocked in Independent stores across the UK, Europe and further internationally!